After “Gangnam Style”, new video memes called “Harlem Shake” have been going viral on the Internet. And seeing tons of these “shakes” myself has left me wondering how such a craze could capture the interest of a global audience — not only as passive viewers but also as active participants in the creative process, as shown by new clips that keep popping up online. The compilation above, for one, now has 2.4 million hits just six days after it debuted on YouTube.
Update: Here are two articles that discusses the origins of the “Harlem Shake” and put the phenomenon in perspective:
- How the Harlem Shake went from viral sideshow to global phenomenon
- Participation: The trend that is bigger than the Harlem Shake